Nothing Like a First Impression

Mar 22, 2013

There is nothing like a first impression to indicate if a business will succeed or fail. Signage creates that first impression, and it is the most important investment a business owner can make. While not an inexpensive investment, it works for you 24 hours a day, seven days a week and is much more effective than most other forms of advertising.

Sign designers (as opposed to regular graphic designers) know how to maximize the logo and font for sign visibility. It’s important to get the most for your money, and it must have the best visibility possible. What looks good on your stationery might not be effective 15 feet in the air when cars are going by at 50 mph.

So when you are driving past an establishment that has a dirty, outdated, or half-lit sign, you will know that the business doesn’t care about its image, but more importantly, it may not care about its customers either.